To define your value proposition effectively is to identify the heart of your business. In the StartupCohort academy, this process begins in Week 2, immediately after we validate your initial idea. Why You Must Define Your Value Proposition Early If you cannot clearly define your value proposition, you will struggle to convince customers and investors...

To build a startup MVP that actually succeeds, you need a disciplined framework that prioritizes user feedback over complex features. In the fast-paced market of 2026, launching a “Minimum Viable Product” is the only way to validate your business model without wasting months of development time. Defining the Scope to Build a Startup MVP The...